Brookshire Grocery Co. (BGC) hosted ribbon-cutting ceremonies in late July to commemorate the grand openings of seven newly converted Super 1 Foods stores in South Louisiana. In conjunction with these events, the company introduced “Super 1 Foods Curbside” at 11 area stores and announced that Super 1 now is the official grocery store of the University of Louisiana at Lafayette’s Ragin’ Cajuns athletics program.
The new stores resulted from BGC’s acquisition of eight Winn-Dixie stores from Southeastern Grocers in April. After a brief three-day transition, the stores reopened as part of the Super 1 Foods banner. Since then, the stores have been undergoing renovations including new signage, paint, flooring, POS systems, checkstands and equipment. The company now operates 47 Super 1 Foods stores in Texas, Louisiana and Arkansas.
“We are celebrating Brookshire Grocery Company’s 90th anniversary this year, and growing our retail footprint is one of our primary areas of focus,” said Brad Brookshire, chairman and CEO for BGC. “We are excited about our expansion in the South Louisiana region with the opening of these stores and look forward to additional growth.”
Super 1 Foods’ agreement with the University of Louisiana at Lafayette will include regular opportunities to support the Ragin’ Cajuns with special promotions and events in Super 1 Foods stores and at the stadium.
Expanding online shopping options
BGC first launched curbside service in late 2017 at its Fresh by Brookshire’s store in Tyler, Texas. It introduced curbside at a Super 1 Foods store in Tyler in June. Since then, the company has expanded the service to 17 additional stores and plans to continue the rollout to select locations this year.
BGC entered into a partnership with Instacart in May and currently offers same-day home delivery at 43 stores under its Brookshire’s, Super 1 Foods, Spring Market and Fresh by Brookshire’s banners. BGC plans to expand delivery service to other locations as Instacart becomes available in those market areas.
“As a company, we continually evaluate opportunities to improve service and meet our customers’ evolving needs,” Brookshire said. “We are thrilled to offer online ordering, curbside pickup and home delivery, all of which add new levels of convenience to the shopping experience at our stores. Involvement in our communities has been a big part of who we are since 1928, and we look forward to partnering with UL-Lafayette to support the Ragin’ Cajuns.”