Potatoes USA Debuts ‘Performance-Boosting Benefits’ Campaign

As part of a new marketing campaign directed at consumers with an active lifestyle, Potatoes USA, a marketing and research organization, has identified a nutrition-based lifestyle benefit that challenges consumers’ preconceived notions about potatoes. “Extensive research led to a strategy based on a key truth: Potatoes fuel performance,” the organization says. “Most people don’t consider the potato … Continue reading Potatoes USA Debuts ‘Performance-Boosting Benefits’ Campaign