Larkin: Communication, Education Help Drive Shopper Satisfaction

by Peter Larkin/┬ápresident and CEO,┬áNational Grocers Association Special to The Shelby Report Independent supermarket operators are raising their games within the fresh and local categories, but effectively communicating these efforts and educating their shoppers can be key to optimizing these points of differentiation. According to survey results from the NGA consumer behavior study, conducted by … Continue reading Larkin: Communication, Education Help Drive Shopper Satisfaction