Kroger Ship, a new direct-to-customer e-commerce platform, is expanding to the company’s Atlanta division, which covers Georgia, Eastern Alabama and South Carolina. Ship launched earlier this month in Cincinnati, Houston, Louisville and Nashville. The service allows customers to shop from a curated selection of 4,500 Our Brands products, which are not available anywhere else online, and more than 50,000 center-aisle groceries and household essentials, influenced by 84.51° data and insights.
“Kroger continues to place the customer at the center of everything we do,” says Felix Turner, corporate affairs manager for Kroger’s Atlanta division. “We are accelerating our digital and e-commerce offerings to provide our customers what they want and when they want it. Kroger Ship is one more way we are redefining the customer experience by providing our customers with a seamless shopping experience. With the addition of Kroger Ship, our customers can shop with us at our stores, pick up groceries curbside, and now receive delivery throughout the Atlanta division.”
The service offers “competitive e-commerce pricing and fast and free doorstep delivery” by a package carrier on orders over $35, says Kroger. Otherwise shipping is $4.99 per order. Ship customers will experience exclusive money-saving opportunities, including promo codes and pricing deals, along with the ability to use a set-and-save subscription model. Customers will receive free shipping—no minimum purchase required—and 15 percent off their first order with a one-time-use promo code.
“Kroger Ship brings together the best of our digital, technology, logistics, 84.51°, merchandising and Our Brands teams to deliver our customers convenient and curated food inspiration,” says Turner. “Kroger’s e-commerce platform expands our offering beyond the physical store to include even more products. Along with staples and customer favorites, Kroger Ship will carry bulk and additional sizes, and focus on Our Brands, local and international food and flavors, specialty items, and health and wellness products—making it easier than ever before to be your family’s hero at mealtime, or anytime.”