Home » V8 Introduces New Plant-Powered Beverage With Sweet Potatoes
Beverages Category News Home Page Latest News National New Products Suppliers

V8 Introduces New Plant-Powered Beverage With Sweet Potatoes

Three cans of V8+Hydrate

Campbell Soup Co., maker of V8, is launching V8+Hydrate, a new plant-based beverage featuring sweet potato juice.

“This category-changing beverage taps into the naturally occurring electrolytes and glucose of the sweet potato and perfectly blends it with water—creating an isotonic beverage that quickly replenishes fluids and nutrients,” says Campbell.

With 45 calories in each 8-oz. can, V8+Hydrate contains one full serving of vegetables, no artificial sweeteners, is non-GMO, gluten free and vegan friendly. Its available in three flavors: Strawberry Cucumber, Coconut Watermelon and Orange Grapefruit.

“As the vegetable nutrition experts for over 80 years, we know our consumers are seeking to live healthier lifestyles and turning to products that contain added nutrients and functionality,” said Diego Palmieri, chief marketing officer of U.S. meals and beverages at Campbell. “V8+Hydrate is a beverage that responds to key consumer demands with a clean, crisp, great taste, and at a more accessible price point. Whether you’re on the go, or just finishing your workout, V8+Hydrate brings a full-suite of benefits to the table through the inherent goodness of sweet potatoes.”  

The 8-oz. cans are shipping to retailers nationwide now with an SRP of $4.99/6-pack.

Keep reading:

Perrier & Juice Makes U.S. Debut In Los Angeles

PepsiCo Acquiring SodaStream In $3.2 Billion Deal

S.Pellegrino Rolling Out Canned Sparkling Water

How Can Technology Help Independent Grocers In A Global Pandemic?

With a tremendous uptick in technology solutions in the industry, LOC Software discusses the technology trends and product innovations heading for the future in independent grocery.

Learn More

Learn how grocers of all sizes can engage Gen Z – the 67 million young people born between 1997 and 2012. Gen Z’s are the most racially and ethnically diverse of any generation.

They are the future of your business – your customers, your staff, and the influencers who will impact the buying preferences of your customers and the values of your staff.

Watch Now

Featured Photos

Featured Photo Illuminator Torch Awards, April 5
Anaheim Hilton
Anaheim, California
Share via
Copy link
Powered by Social Snap