Food Retail Study Determines Transparency Yields Greater Brand Loyalty

A new report released Sept. 18 from Label Insight and the Food Marketing Institute (FMI) reveals that grocery shoppers exhibit loyalty to those products that create deeper relationships through information exchange.  “The Transparency Imperative” report found that shoppers increasingly demand transparency and a closer connection to their food, so much so that 75 percent are more … Continue reading Food Retail Study Determines Transparency Yields Greater Brand Loyalty