Ocean Spray Cranberries Inc. kicked off the 2018 cranberry harvest with pink cranberries. The company conducted its first-ever pink cranberry harvest in support of breast cancer awareness and a new partnership with the National Breast Cancer Foundation Inc. (NBCF).
Contrary to popular belief, not all cranberries are red. Some cranberries, depending on the amount of sun exposure and temperature, remain pink. On Sept. 13, Ocean Spray hosted the “Picking Pink Cranberries for a Purpose” event during the first harvest of the season supporting breast cancer. The event featured:
- Approximately 79 million cranberries, including real pink cranberries.
- A NBCF ribbon consisting of approximately 15.5 million pink cranberries.
The cooperative will provide further support of breast cancer through the launch of its new Pink Cranberry Juice Drinks line this fall. The juice will be available in 64-oz. bottles in original and Pink Lite Cranberry. By purchasing pink cranberry juice, consumers will have an opportunity to donate to the cause since 5 percent of the company’s sales of Pink Cranberry Juice Drink in the U.S. and Canada will be donated to the NBCF up to $250,000 annually.
“With the support of others before us, many in our Ocean Spray family who have been affected by this disease have won the battle. For that, we are proud to lend a hand and a harvest in support of the National Breast Cancer Foundation Inc.,” said Kellyanne Dignan, director of global corporate affairs. “Through this initiative, we and our 700 farm-families are paying it forward for those in need of breast cancer support.
We are grateful to Ocean Spray and the farm-families for their support of our mission to help women now facing breast cancer,” says NBCF Founder and CEO Janelle Hail. “Their generous donation will impact the lives of women affected by breast cancer across America and Canada.”
Formed in 1930, Ocean Spray is an agricultural cooperative owned by more than 700 cranberry farmers in the U.S., Canada and Chile. The company produces cranberry juices, juice drinks and dried cranberries. Its cranberries are currently featured in more than one thousand products in more than 100 countries. With more than 2,000 employees and nearly 20 cranberry-receiving and processing facilities, the company says it is committed to managing business in a way that “respects our communities, employees and the environment.”
The NBCF is a breast cancer organization providing early detection, education and support services to those affected by breast cancer.
Keep reading:
Ocean Spray Cranberries To Purchase Quebec Farmer-Owned Co-Op
