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Tyson Grows ¡Yappah! Brand With New Flavor, Kickstarter Launch

Four cans of Yappah protein crisps

¡Yappah!, a new snack brand from the Tyson Innovation Lab designed to fight food waste, has launched a Kickstarter crowdfunding campaign, running from Sept. 24 through Oct. 15, showcasing an exclusive new flavor, Chicken Michelada. 

The Kickstarter campaign follows a successful partnership with Indiegogo in June through which the ¡Yappah! brand introduced its first four Chicken Crisps flavors. Through that campaign, ¡Yappah! received feedback from backers who suggested adding variety, leading to the development of the Michelada flavor. 

Tyson Grows ¡Yappah! Brand With New Flavor, Kickstarter Launch“Co-creation with consumers and partnership with other like-minded companies is seen as essential to help tackle the issue of food waste and make an impact on a large scale,” says Tyson. “With the support and co-operation of Kickstarter, the ¡Yappah! brand will have more opportunities to connect with early adopters.”

Two key partners in ¡Yappah!’s launch have been Molson Coors, which provides the spent grain for the three beer flavors, and Naturex, which provides the vegetable puree for the two veggie flavors. 

“We could not have developed the Chicken Crisps or test launched them without the collaboration of partners like Molson Coors, Naturex, Indiegogo and the great cooperation of Kickstarter,” said Rizal Hamdallah, who heads the group who created the ¡Yappah! brand and the Chicken Crisps. “We will continue to seek out partners, large and small, who have resources and goals that complement our own.”

Tyson Grows ¡Yappah! Brand With New Flavor, Kickstarter Launch
(Photo: Yappah Kickstarter campaign)

The new Chicken Michelada recipe, developed by ¡Yappah! Chef Kang Kuan, the former sous chef of Michelin award-winning French Laundry Restaurant and a veteran of the restaurant Morimoto, was inspired by the popular Mexican drink, typically made with beer, lime juice and assorted sauces and spices. This spicy new flavor is crafted with rescued spent grain from Molson Coors and chicken breast from Tyson Foods, and each recyclable aluminum can contains eight grams of protein.

¡Yappah! Chicken Crisps will launch at retail through a partnership with Treasure Island Foods, a Chicago supermarket chain. The crisps will ship to stores in late October after the Kickstarter campaign concludes and backers have received their orders.


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