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GPI’s Kellogg Cereal Carton Design Honored At Atlanta Competition

GPI's Kellogg's Extra Creations packaging

Graphic Packaging International (GPI), a provider of paper-based packaging solutions for food, beverage, foodservice and other consumer products, won the Folding Carton of the Year award at the 2018 Paperboard Packaging Council’s carton competition, held on Oct. 25 in Atlanta, Georgia.

GPI’s gable top carton design for the Kellogg’s Extra Creations range of cereals triumphed in the competitive folding carton category. The carton, which is designed to reflect the “gourmet indulgent nature of the cereal, features a unique, premium shape, rich graphics and gold foil stamping,” says the company. “Spot high-gloss coating and embossing on the ingredients panel take the graphics to the next level and communicate the quality of the product.”

Additionally, the shape and structural design of the carton improve shelf stability as compared to traditional cereal cartons, the company says.

“In a category dominated by traditional rectangular cereal boxes, this carton stands out from the crowd and signals to consumers that it contains a cereal that is new and different,” said Jean-Francois Roche, GPI’s VP, global accounts. “We’re proud of the design and development that the team executed to deliver a premium product in a beautifully functional package for our customers, and ultimately, their consumers.” 

In addition to the top folding carton honor, GPI also won 16 Excellence awards and seven Gold awards, including designs for Heineken’s 18-bottle CoolerPack, Kellogg’s Advent Calendar sleeve, LoneRider Brewing’s six-can wrap, Kellogg’s SuperMario Interactive NFC Amiibo carton, McDonald’s Buttermilk Crispy Tenders carton, and ConAgra’s Wicked Kitchen Mac & Cheese and Hand Pies microwaveable packages. 

Bill Sedlacek, GPI’s VP, innovation and new business development, commented, “Our goal is to provide inspired packaging for our customers. These awards validate Graphic Packaging’s constant drive for innovation and our steadfast commitment to enhancing our customers’ brands and market presence.”

GPI, headquartered in Atlanta, Georgia, operates on a global basis and is one of the largest producers of folding cartons and paper-based foodservice products in the U.S.

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