Southwest Store News

H-E-B Feast Of Sharing Bringing 250K Meals To Texas, Mexico

A volunteer hands a man a plate of food at a Feast of Sharing event.

H-E-B has hit the road, stopping at several communities to celebrate the “H-E-B Feast of Sharing,” an annual series of gatherings that include more than 250,000 meals served during 30 dinners throughout Texas and Mexico.

Filled with “food, music and good cheer,” these free holiday feasts bring together families, friends and neighbors, and provide H-E-B an opportunity to give thanks to its customers, the company says.

For each H-E-B Feast of Sharing event, hundreds of H-E-B Partners and community volunteers prepare traditional holiday meals, many of which are made and delivered from H-E-B’s mobile kitchens. Meals will include thousands of pounds of turkey breast or glazed ham, cornbread dressing, mashed potatoes, vegetable medleys, rolls and pie.

“Giving back to the community is at the heart of who we are as a company,” said Winell Herron, H-E-B group VP of public affairs, diversity and environmental affairs. “The H-E-B Feast of Sharing gives us a wonderful opportunity to bring together the communities we serve to break bread, enjoy one another’s company, and get the holiday season off to a festive start.”

Launched in 1989, the H-E-B Feast of Sharing invites everyone to its holiday dinner table. The initiative also is an important part of H-E-B’s Food Bank Assistance Program, which works year-round to prevent hunger. This year, to commemorate the 30th anniversary for the H-E-B Feast of Sharing in Corpus Christi and Laredo, the cities where the event was launched, H-E-B made a $150,000 gift to the South Texas Food Bank capital campaign.

Since the Feast of Sharing began, H-E-B has introduced the celebration to more than two dozen other cities. Additionally, in select cities, H-E-B employees will deliver the holiday meals to homebound seniors.

More information about individual H-E-B Feast of Sharing events and volunteer information can be found here.

Keep reading:

Stater Bros. Kicking Off ‘Harvesting Hope’ Holiday Campaign

Non-Food For Thought: Holiday Entertaining From Thanksgiving Through New Year’s

Kroger Family Of Stores Hiring 10,000 For The Holidays

About the author

Alissa Marchat

A word nerd, grocery geek and three-year member of The Shelby Report. She is a proud new homeowner and a great lover of avocado toast.

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