Mars Wrigley: Lead With Chocolate & Gum To Increase Confectionery Shopability

At Mars Wrigley, the fundamental belief is that by growing the confectionery category, everyone wins. Shaf Lalani, VP of customer experience, said the company did an extensive survey over the last year and a half, looking at consumers’ behaviors, usage and attitude toward the category as well as their shopping behaviors. “It’s been a rich … Continue reading Mars Wrigley: Lead With Chocolate & Gum To Increase Confectionery Shopability