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Fresco y Más Opening First Store With Caribbean Flair Dec. 5

A dancer at a Fresco y Mas store opening

Southeastern Grocers Inc. (SEG), parent company of Bi-Lo, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, will unveil the newest Fresco y Más store in Lauderhill, Florida, on Dec. 5, growing the Hispanic format to 26 locations.

The new Lauderhill store, located at 1531 NW 40th Avenue, will be the first Fresco y Más to place a strong emphasis on products targeted to Caribbean customers, in addition to the traditional Hispanic offerings for which Fresco y Más is known. Customers will find expanded fresh seafood; specialty meat cuts, including goat and oxtail; islander produce such as jackfruit and root vegetables; a wide selection of Caribbean seasonings, spices, snacks and beverages; and a hot food section offering popular Caribbean foods.

Fresco y Más Opening First Store With Caribbean Flair Dec. 5“Listening to our customers, communities and associates plays a critical role in the evolution of our Fresco y Más banner,” said Anthony Hucker, president and CEO of Jacksonville-based Southeastern Grocers. “Our newest store in Lauderhill is a direct reflection of our customers’ feedback and incorporates the unique needs of this wonderful community.

“We recognized a great need in the Lauderhill community for a grocery store that provides more than the traditional Hispanic offerings. Our newest Fresco y Más store is handcrafted with a wide selection of products tailored specifically to the Caribbean customer as a unique offering for our Lauderhill community. We are excited to give our customers a shopping experience they can count on by providing exceptional service and authentic products with the highest quality and lowest prices.”

Fresco y Más Opening First Store With Caribbean Flair Dec. 5Other features shoppers can expect to find throughout the new Fresco y Más store include:

  • Custom façade signage, yellow color palate and bilingual store signage.
  • An all-new café with expanded seating area serving Caribbean and Hispanic breakfast items, such as croquettes, Jamaican patties, pastries, drinks, and hot and cold sandwiches.
  • An updated “Cocina” (kitchen) offering daily specials, including jerk chicken, goat stew and Caribbean rice, all made fresh from scratch.
  • Expanded seafood offerings and an added assortment of crab and whole fish.
  • A bakery department offering an expanded selection of Hispanic, Caribbean and locally made baked goods, including flan, custom tres leches cakes and more, all made fresh daily.
  • An “International” aisle featuring more than 1,200 international and Caribbean products organized by country of origin.
  • All-new Wall of Value section featuring weekly specials on items customers purchase most.
  • A Dollar Zone with more than 1,000 everyday essentials for $1, from grocery and cleaning to health and beauty.

Fresco y Más Opening First Store With Caribbean Flair Dec. 5The store will host a grand opening on Dec. 5 at 8 a.m. for the Lauderhill community. Hucker and the mayor of Lauderhill, Ken Thurston, will attend. The first 500 customers to arrive at the grand opening event will receive a free mystery gift card valued between $5-$500. In celebration of the new SE Grocers rewards loyalty program, the first 500 customers also will receive a Fuel Rewards code to redeem and save 25 cents on their next fill-up at participating Shell branded stations.

As part of the grand opening celebration, the new Lauderhill Fresco y Más store will present a $2,000 donation to Dare to Care Ministries to aid the nonprofit’s work of providing nearly 12,000 families a year with free food and basic necessities. The new store also will host a community engagement program in partnership with Lauderhill schools Paul Turner Elementary, Castle Hill Elementary and Royal Palm Elementary, from Dec. 5-Dec. 31. The winning school will be awarded a $2,000 donation; all customers are encouraged to participate at checkout.

The new Lauderhill Fresco y Más is open 7 a.m.-11 p.m., seven days a week.

Keep reading:

Fresco Y Más Launches In Tampa With Dual Openings

Southeastern Grocers Expanding Fresco Y Más To Central, West Florida

Southeastern Grocers Donates Nearly $400K For Florence Relief Efforts

About the author

Alissa Marchat

A word nerd and a grocery geek. She is a proud new homeowner and a great lover of avocado toast.

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