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Kellogg’s Introduces New Twist On Old Favorite And Innovations To Popular Snacks

Strawberry Rice Krispies

Kellogg’s is bringing a new flavor to its Rice Krispies cereal and also launching innovations to three of its snack brands–Cheez-It Snap’d, Pringles Wavy and Rice Krispies Treat Snap Crackle Poppers.

This January, Kellogg’s Rice Krispies will roll out its first new flavor in more than 10 years–Kellogg’s Strawberry Krispies.

“Our fans are explorers who constantly seek new varieties, flavors and possibilities,” said Chris Stolsky, associate director of marketing for Rice Krispies. “We are introducing Strawberry Krispies to give them just that, a new cereal with endless moments of goodness packed in each bite.”

Strawberry Krispies pairs the simplicity of rice with a new natural strawberry flavor. The process of making the new Strawberry Krispies cereal is straight-forward, starting with a single grain of rice, which is cooked, dried, flattened and puffed. The puffed rice cereal is then coated with flavor.

New Kellogg’s Strawberry Krispies will be available nationwide at all major retailers and grocery stores where breakfast foods are sold, with a suggested retail price between $3.99 and $5.69.

On the snack side, Kellogg’s has included more flavor and texture in its Cheez-It Snap’d, Pringles Wavy and Rice Krispies Treats Snap Crackle Poppers. The new snacks also will be available in January.

Cheez-It Snap’d are a thin, crispy snack made with real cheese inside and out and will be available in the following flavors: Double Cheese, Cheddar Sour Cream & Onion, White Cheddar & Bacon and Jalapeño Jack.Kellogg's new snack innovations

Pringles Wavy offers a thick wavy texture in the following flavors: Fire Roasted Jalapeño, Classic Salted, Sweet & Tangy BBQ and Applewood Smoked Cheddar.

Rice Krispies Treats Snap Crackle Poppers are bite-sized treats coated in a smooth topping. Flavors include Chocolatey, Vanilla Créme and Cookies ‘n’ Créme.

“Snacking culture continues to evolve and is an industry ripe with innovation and momentum,” said Yuvraj Arora, SVP of marketing for Kellogg’s U.S. Snack division. “We’re committed to meeting hungry consumers’ demands and delivering new experiences with our snacks. Each of these snacks are munchable, flavorful, shareable and perfect for everything from family game night to a relaxing evening of streaming your favorite TV show.”


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About the author

Treva Bennett

After 32 years in the newspaper industry, she is enjoying her new career exploring the world of groceries at The Shelby Report.

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