Columbus Craft Meats, a producer of Italian salami and deli meats sold under the Columbus brand, says it has always strived to deliver “unique flavors and varieties for its adventurous, bold consumers.” The company aims to continue that tradition with its newest product launch, India Pale Ale Salame.
Columbus, based in California’s Bay Area, partnered with its neighbor, Faction Brewing, to bring this new product to market.
Columbus India Pale Ale Salame has “notes of sweet pepper, citrus and spicy hops for that classic IPA taste,” says the brand, and has no added hormones and no artificial colors or flavors.
“Craft beer continues to grow in popularity, and we wanted to celebrate that in a uniquely Columbus way,” said Henry Hsia, director of marketing at Columbus. “The new Columbus India Pale Ale Salame is perfect for our adventurous consumers looking to try something new or upgrade their charcuterie boards.”
The new 8-ounce Columbus India Pale Ale Salame can be found in select retailers across the country and is priced around $7.99.
Founded in 1917, Columbus Craft Meats is a subsidiary of global branded foods company Hormel Foods. Its products can be found at grocery retail stores nationwide.