Peapod, the country’s leading online grocer, is predicting shoppers will flock to online grocery delivery to help during a particularly busy time of year when food is at the heart of so many celebrations.
Based on prior years’ sales trends, Peapod predicts the week leading up to Dec. 25 to be its busiest week of the year. The busiest day of the entire year for Peapod site traffic is expected to be Dec. 27, as people re-stock after their Christmas celebrations and prepare for New Year’s Eve parties.
“Peapod offers convenient shopping solutions with a wide variety of products to help shoppers get everything they need on their lists, all ahead of their holiday gatherings,” said Spencer Baird, SVP of merchandising for Peapod. “We’ve been paying attention to our customers’ most shopped-for items during the holiday season, and we’ll be doing everything we can to help everyone have a happy and joyous holiday season by offering stress-free solutions and bringing groceries right to shoppers’ doors.”
It’s not just using home grocery delivery that will help busy families save time while prepping for the rush of holiday meals and entertaining. According to Peapod’s sales trends, we can tell a lot about the smart meal prep shortcuts people are using this holiday season.
- Cranberry Sauce: Instead of making it from scratch, holiday hosts are looking to conveniences like pre-made cranberry sauces about 2.5 times as much as loose cranberries.
- Stuffing: Essential to every Thanksgiving meal, Peapod sells 17.5 times more stuffing mix than stuffing bread. While a recipe from scratch can take over an hour, the box mixes are usually done in less than 15 minutes.
- Dinner Rolls: Pre-made breads are an excellent time saver. As the fifth most searched item leading up to Thanksgiving, pre-made breads are easy to pop in the oven for a quick warm-up vs. baking from scratch.
Christmas and New Year’s Eve are no different, with many customers looking to Peapod to make their seasonal preparations easy. In the top five searches, frozen appetizers and hors d’oeuvres indicate a desire for some easy shortcuts to wow guests, and searches are expected to peak on Dec. 30.
Now, getting your restaurant quality cuts of meat delivered right to your door is now possible with Peapod’s “Gourmet Butcher Shop.” In partnership with Meats by Linz, shoppers in Peapod’s Chicago market will be treated to a test pilot this holiday season where they can custom order meat, specifying specific cuts and sizes to meet the needs of their holiday celebrations.
With 29 holiday seasons of home grocery delivery under its belt, Peapod’s operations team knows how to ensure they are up to meet the increased demand. Now through the end of the year, Peapod will have added 5 percent more delivery timeslots for customers.
“We know that there’s no room for error when it comes to the holiday meal,” said Sean O’Keefe, VP of Supply Chain Planning and Development for Peapod. “We always invest heavily in training our team members–all actual employees of this company–and truly take pride in the service we offer. This is our time to shine and we are excited to bring the very best to our loyal customers as well as those that may be trying home grocery delivery for the first time.”