Compass Marketing, a provider of marketing and technology solutions based in Annapolis, Maryland, entered a partnership with Ecoingot, an all-encompassing platform for offsetting carbon impacts, to help shoppers save time, money and reduce their carbon footprint.
Beginning on Earth Day 2019, the Smart Retail Label (SRL) Network will launch a feature powered by Microsoft that will show users the carbon impact of their retail purchase decisions.
In a new study published in the journal Nature Climate Change, research found that placing carbon footprint labels on food packaging effectively drives people to buy less carbon-intense ingredients. By combining the latest technological advances in smart labeling, blockchain, artificial intelligence and carbon impact data, it is now possible to integrate into the consumers’ shopping experience.
The network has developed a unique carbon data gathering methodology. This enables the company to compile a powerful data-driven engine that will deliver comprehensive and globally relevant on-demand carbon impact calculations at the item level. These combined functionalities will create the first ever “Internet of Carbon” for retail, designating an impact value on every item in the store.
The technology enables shoppers to quickly and easily discover critical information about products they purchase with a simple tap of their smartphone without an app.
“Integrating environmental impact data into consumers’ purchasing experience is an exciting and important step towards us all taking responsibility for our environmental impacts” said Russell Young, head of operations for Ecoingot. “This partnership gives us the opportunity to provide shoppers with the information they need, exactly where and when they need it.”
“Leading U.S. corporation CEOs like Walmart’s Doug McMillon, Microsoft’s Satya Nadella and P&G’s David Taylor are making big and bold public commitments to carbon reductions for their companies,” said John White, CEO of Compass Marketing. “The SRL Network intends to empower the hundreds of millions of individual customers and employees of these visionary leaders to join in reducing the global carbon impact. Using the SRL Individual Carbon Exchange, each one of us can now do our part to offset our individual carbon impact while grocery shopping each week. Strong individuals, like Greta Thunberg from Sweden, globally united in a common cause and aligned with good corporate leaders can be the catalyst for the positive environmental impact that the world’s governments have been unable to achieve. The single most important challenge in the history of the world is upon us. Together, we can all make a difference.”
Compass is a provider of marketing and technology solutions for the CPG industry.
Ecoingot is an environmental technology company combining advances in blockchain, DLT and AI/ML technologies with an approach to carbon-impact modeling. The company is developing a carbon-impacts database (ECOSISTM) that will provide consumers with the carbon impact information of their purchases and lifestyle choices, allowing them to make informed purchasing decisions.