Kellogg’s debuts its new Special K Protein Honey Almond Ancient Grains cereal today. It features 15g of protein per serving, which increases to 21g of protein per serving in a single bowl with ¾ cup of skim milk.
Rolling onto shelves now, the new cereal—like most Special K cereals—also includes whole grains as the first ingredient and is a good source of fiber. The Honey Almond Ancient Grains flavor features flakes made from a mix of whole grains, including the ancient grains sorghum and black rice alongside the more common wheat and rice. The cereal is finished with honey and almonds.
“When Special K hit shelves in the 1950s, it was the first cereal to feature key vitamins and nutrients, including protein,” said Christie Crouch, Special K director of marketing. “Today, we continue to look for ways to innovate that stay true to that heritage and do more with both nutrition and taste. That’s why our new protein cereal recipes include a nutrient bundle designed to help you get more from your protein.”
The cereals in the updated Special K Protein line, along with most of the meal bars, now include a nutrient bundle of magnesium, calcium and vitamin D alongside protein. Getting enough of these nutrients regularly will help protein do its job more efficiently, according to Kellogg’s. Magnesium supports protein metabolism and helps power muscles by releasing fuel from internal stores, calcium helps muscle function and supports bone health, and vitamin D supports protein synthesis and helps keep calcium readily accessible for the body’s use.