Hy-Vee Inc. plans to open its fourth Wahlburgers restaurant franchise at The Corners of Brookfield in the Town of Brookfield, Wisconsin, in early summer 2019. This location will be the first Wahlburgers in Wisconsin.
The 6,000-s.f. Wahlburgers will be located on the northeast side of the center and will offer a unique dining experience featuring signature burgers, made-from-scratch recipes, home-style sides, fish, chicken and vegetarian options, as well as a full bar including specialty drinks such as adult frappes and floats.
“Hy-Vee is excited to open its fourth Wahlburgers location, and to bring a new dining experience to Wisconsin,” said Randy Edeker, chairman of the board, CEO and president of Hy-Vee. “Families will enjoy great food in a fun atmosphere, served with the excellent customer service and hospitality that Hy-Vee and Wahlburgers are known for.”
Chef Paul Wahlberg created the franchise along with two of his brothers, actors Mark and Donnie.
“Families will have a great time, and hopefully share a lot of laughs and love when they enjoy my family’s delicious recipes at our new Brookfield Wahlburgers location,” Chef Paul said. “Along with Hy-Vee, our family is committed to offering a unique culinary experience that goes beyond the basic burger, with customer service that will make you ‘feel’ like family.”
Wahlburgers operates 29 locations in 19 states and Canada. In 2017, Hy-Vee announced that it plans to build, own and operate 26 Wahlburgers restaurants. Hy-Vee’s first three Wahlburgers locations opened in 2018 at Mall of America in Bloomington, Minnesota; West Des Moines, Iowa; and Olathe, Kansas.
Hy-Vee offers Wahlburgers-branded menu items in its full-service Hy-Vee Market Grille restaurants in the Des Moines, Iowa, market. Hy-Vee also has been a sponsor of the “Wahlburgers” reality TV series on the A&E network which chronicles the brothers and the restaurant franchise.