Home » Lidl Appoints Roman Heini As Chairman Of Lidl US
Executive News Home Page Slider Southeast Store News

Lidl Appoints Roman Heini As Chairman Of Lidl US

Roman Heini Lidl U.S.

Lidl U.S. has named former top Aldi executive Roman Heini as its chairman, effective March 1. The announcement was made Feb. 8.

Heini, who joined Lidl last October, will relocate to the company’s Arlington, Virginia, headquarters to collaborate with the management team led by Lidl U.S. CEO Johannes Fieber. Together, the team will continue to focus on supporting and optimizing Lidl’s U.S. store operations, its Best Market integration in New York and New Jersey, and the grocer’s ongoing expansion into new markets along the East Coast.

Heini’s appointment as chairman also reflects the company’s commitment to the American market and strengthens Lidl’s ability to support dynamic business development in the future. In taking responsibility for the American business, Heini will build on the work of International Board member Michael Aranda, who will assume new responsibilities on Lidl’s management board in Europe.

“Roman’s decision to relocate to our Arlington headquarters with this appointment underscores Lidl’s commitment to the U.S. and is a major step forward in positioning us for dynamic growth,” said Johannes Fieber, CEO of Lidl U.S. “I look forward to welcoming Roman to the U.S. and driving Lidl’s success together.”

“I am honored to have the opportunity to join the capable team at Lidl U.S. and to contribute to our expansion in the United States,” Heini said. “I look forward to working closely with the team as we continue to tackle the priority projects of our U.S. business.”

Heini held a variety of roles with Aldi South over an 18-year period, according to reports.

Lidl operates about 10,500 stores in 29 countries. Lidl first established its U.S. headquarters in Arlington County, Virginia, in June 2015, and today has more than 60 stores in nine East Coast states.

About the author

Treva Bennett

Senior Content Creator

After 32 years in the newspaper industry, she is enjoying her new career exploring the world of groceries at The Shelby Report.

How Can Technology Help Independent Grocers In A Global Pandemic?

With a tremendous uptick in technology solutions in the industry, LOC Software discusses the technology trends and product innovations heading for the future in independent grocery.

Learn More

Learn how grocers of all sizes can engage Gen Z – the 67 million young people born between 1997 and 2012. Gen Z’s are the most racially and ethnically diverse of any generation.

They are the future of your business – your customers, your staff, and the influencers who will impact the buying preferences of your customers and the values of your staff.

Watch Now

Featured Photos

Featured Photo Illuminator Torch Awards, April 5
Anaheim Hilton
Anaheim, California
Share via
Copy link
Powered by Social Snap