Category News National Snacks Suppliers

Butterfinger Improves Recipe, Launches 2019 Better Butterfinger Campaign

Better Butterfinger bar

The Butterfinger brand has launched its national “Better Butterfinger” campaign, revealing a new TV spot, Butterfinger website and social creative across multiple digital platforms. The campaign supports the new and improved Butterfinger recipe—now with more “crispety, crunchety, peanut buttery goodness.”

The Butterfinger TV spot will be featured across multiple cable and network channels and programming. It highlights the tastier experience of Butterfinger, and introduces an irreverent character in the Butterfinger alien. The spot also features an evolution of the brand’s historic tagline—”nobody lays a finger on my better Butterfinger”—as a way to remind fans of the irresistibility of the one-of-a-kind bar. 

The better Butterfinger is available now at retailers across the country. The recipe includes carefully-selected U.S. grown peanuts and a rich chocolatey coating. It also features a double-layer, higher-quality packaging material to lock in freshness and flavor.

Butterfinger is part of the portfolio of brands by Chicago-based Ferrero, the confectionery company known also for Ferrero Rocher, Nutella, Tic Tac and Kinder Joy. Ferrero is the third-largest confectionery company in the U.S. It entered the U.S. market in 1969 with Tic Tac mints. Ferrero has distribution in more than 170 countries and a workforce of more than 30,000 people across 55 countries.

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