Atlanta, Georgia-based RaceTrac has launched its new franchise program, RT Franchising Inc., and is currently seeking experienced, qualified candidates for franchise opportunities in Clermont, Mt. Dora and DeLand, Florida.
With operations in Central Florida spanning three decades and more than 170 locations throughout the state, three RaceTrac stores in Clermont, Mt. Dora and DeLand are immediately available as franchise opportunities for qualified entrepreneurs. RaceTrac franchise owners will benefit from the brand’s conveniently located stores, comprehensive training program and proven experience in marketing, operations and merchandising. In addition, franchise owners will be able to take advantage of the company’s strong brand reputation and presence in the Central Florida region.
“As a pioneer and trusted leader in the convenience store industry, RaceTrac has prided itself in delivering a top-tier guest experience since 1934,” said Natalie Morhous, president of RaceTrac. “Now, in our 85th year, we are capitalizing on our conveniently located stores and expertise in fuel and merchandise retailing to recruit and support qualified entrepreneurs in Central Florida. We look forward to working with franchise owners on this exciting new business opportunity.”
The three stores in Clermont, Mt. Dora and DeLand offer guests Swirl World frozen dessert stations, large coffee areas with a new, freshly ground, freshly brewed “Crazy Good Coffee” experience, a shoppable layout, ample seating and free WiFi. Each store currently boasts average fuel gallon sales nearly three times the NACS Industry Average.
RaceTrac franchisees should have strategic agility, business acumen, integrity and the ability to build an effective team. Ideal candidates will possess a desire to join a hands-on business opportunity where franchisees are actively involved in the day-to-day operations. Finally, potential franchisees should have a net worth of at least $700,000 and liquidity of at least $350,000. Candidates who meet these preliminary qualifications will be required to make an initial investment ranging from approximately $1 million to $1.4 million. Figures vary depending on the size of the store, store location and equipment costs.
Family-owned RaceTrac has been serving guests since 1934 and now operates more than 500 convenience store locations in Georgia, Florida, Louisiana and Texas. The company has been named a top workplace across the four states in which it operates, and has been recognized on Forbes list of largest private companies every year since 1998. In 2018, RaceTrac announced its expansion into Tennessee.