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Kristen Bell, Dax Shepard Launch New Plant-Based Baby Brand

Hello Bello Dax and Kristen

Hello Bello, a new collection of plant-derived baby necessities is available exclusively at Walmart stores nationwide, on Walmart.com and HelloBello.com. Founded by parents Kristen Bell and Dax Shepard, along with Sean Kane (co-CEO), Jay McGraw (co-CEO) and Jennifer Pullen (CFO and COO), the complete line of products is designed to give every parent access to high-quality, better-priced everyday essentials that are better for babies, budgets and the planet.Hello Bello logo

“As a mom of two, I know how beautifully messy parenthood can be, and that’s why we created Hello Bello—a line of premium, super-effective baby care products to take care of your kids from head-to-butt-to-toe,” said co-founder Kristen Bell. “Our products are fresh and fun. More importantly, we use plant-based ingredients and organic botanicals that are better for our kids and better for our world.”

Hello Bello will launch with 10 products across multiple SKUs, ranging in price from $1.88 to $23.94, with the majority under $8.

Parents can expect products formulated with safe and effective ingredients, including organic botanicals when possible; delivering greater comfort and performance including diapers, wipes, shampoo and body wash, bubble bath, baby lotion, diaper rash cream, hand sanitizer, mineral sunscreen, bug spray and laundry detergent. 

Over the last year, Walmart has expanded its baby assortment in addition to enhancing the shopping experience, which includes a remodeled baby department in more than 2,000 stores and a new shopping destination on Walmart.com that helps parents shop curated nursery design styles.

“We want to be a destination for parents to get everything they need for baby,” said Melody Richard, VP of baby at Walmart. “Hello Bello is a fantastic addition to our assortment, enabling us to offer a fun, exclusive and affordable option for parents who prefer products made with organic and plant-based ingredients.”

Design of Hello Bello branding and identity was led by award-winning Brains on Fire, a creative agency and certified B Corporation that specializes in helping brands and organizations grow through storytelling and meaningful human connection. The agency also will oversee Hello Bello’s social media and community-building efforts.

About the author

Treva Bennett

Senior Content Creator

After 32 years in the newspaper industry, she is enjoying her new career exploring the world of groceries at The Shelby Report.

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