Alaska-based Ocean Beauty Seafoods LLC has reached an agreement to be the U.S. distributor for Findus, the Swedish-based frozen food giant. Under the agreement, Findus products will be sold through Ocean Beauty’s U.S. distribution network with foodservice products available in the second quarter of the year, and in retail products available in August.
Ocean Beauty will introduce the Findus fish-based product portfolio at Seafood Expo North America, March 17-19 in Boston. Other categories will follow later on.
“We are very excited about building Findus’ footprint in the United States,” said Ron Christianson, VP of domestic sales for Ocean Beauty Seafoods. “The Findus product line is a great complement to the seafood line we have built at Ocean Beauty and Findus’ commitment to quality and sustainability is also in line with Ocean Beauty values.”
Frozen foods are extremely popular throughout Europe and Findus, a brand of Nomad Foods, has been a pioneer in the industry for more than 70 years. Ocean Beauty will distribute a wide variety of the company’s seafood line, including high quality frozen portions, breaded and value-added seafood and steamable flavored cod loins.
Ocean Beauty’s reputation for quality products and product innovation were keys to creating the Findus partnership. The combined product portfolios of the two companies will give retailers and foodservice companies more seafood options for their customers to enjoy.
“The expansion of Findus into the United States marks an exciting new chapter for this storied global frozen food brand,” said Harald Guimaraes, export director of Nomad Foods. “We look forward to working in close partnership with Ocean Beauty, who is uniquely aligned with us in our desire to lead the industry in quality, sustainability and innovation.”
Ocean Beauty and Findus share a devotion to product innovation, customer-centric distribution and responsibly sourced products. Both companies actively support sustainable fishing in order to deliver premium quality to consumers.
Findus products will be distributed by Ocean Beauty through its seven distribution locations in the Western U.S.: Seattle, Portland, Astoria, Boise, Dallas, Salt Lake City and Helena.
Ocean Beauty Seafoods is one of the largest seafood processors in the United States. An Alaska corporation, the company has five shoreside plants in Alaska, value-added processing in Washington State, seven distribution facilities in the western U.S. and sales offices in Seattle and Tokyo. Ocean Beauty has long been dedicated to responsible seafood resource management and community sustainability. The company’s ownership includes the Bristol Bay Economic Development Council, a community development quota group that supports economic development is villages in Western Alaska.
Nomad Foods is headquartered in Feltham, United Kingdom, and manages three household brands overseas including iglo, Birdseye and Findus. The company’s key categories of focus include frozen fish, vegetables, poultry and meals.