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Anchor Dairy To Unveil New Brand Packaging At Upcoming Expo

Anchor Dairy

New Zealand-based Fonterra Brands is bringing Anchor Dairy to the U.S. and plans to debut a new packaging look at this year’s Natural Products Expo West March 5-9.

Anchor Dairy will showcase new packaging for its high-quality cheese and butter products, all of which are made with simple, all-natural ingredients and produced by cared-for-cows that are on pasture 300 days a year.

“We place the utmost importance on clean, sustainable farming and animal care practices,” said Megan Patterson, head of U.S. retail marketing for Rosemont, Illinois-based Fonterra USA. “Our cows are extremely cared for and live most of their days on Fonterra Family Farms with lush, green pastures—on a global dairy farming scale this is very unique.”

Launched in 1886, Anchor plans to change the way Americans think about quality dairy by upholding the heritage of New Zealand Dairy practices of more than 200 years.

“We’re delighted to provide attendees a sneak peek of the new face of Anchor U.S. during Expo West,” said Patterson. “Sharing the pure New Zealand taste in Anchor butter and cheese is our goal.”

Natural Products Expo West, the leading trade show in the natural, organic and healthy products industry, will be held at the Anaheim Convention Center, located at 800 West Katella Avenue.

About the author

Treva Bennett

After 32 years in the newspaper industry, she is enjoying her new career exploring the world of groceries at The Shelby Report.

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