Chula Vista, California-based Youngevity International Inc., an omni-direct lifestyle company, has expanded its recently acquired Café Cachita brand of espresso into more than 500 retail doors through Southeastern Grocers. The new distribution footprint now includes all Winn-Dixie, Bi-Lo, Fresco Y Mas and Harveys stores. Café Cachita will be available in Florida, Georgia, Alabama, Louisiana, Mississippi, and North and South Carolina.
CLR Roasters acquired Café Cachita earlier this year.
The company also announced that its flagship espresso brand, Café La Rica, is beginning to penetrate the West Coast, adding 209 Save Mart locations. Café La Rica will now be available in California and Nevada.
Cafe La Rica continues to grow in popularity both in retail and in food service since it became the “Official Cafecito” of Major League Baseball’s Miami Marlins in 2017.
“We are very excited to see our multi-brand strategy paying dividends so quickly,” stated Ernesto Aguila, president of CLR and founder of the Café La Rica brand. “We are quite enthusiastic to see the growth of our company-owned brands experiencing early success this year. The expansion of Café La Rica, Café Cachita and Josie’s Java House is a major focus for our company this year.”
Dave Briskie, president and CFO of YGYI, the parent company that owns CLR Roasters, stated, “Café La Rica is really beginning to gain traction. Our footprint in Florida and the Southeast has been growing steadily and this is beginning to have a ripple effect into the West Coast and the Northeast as these geographical regions are beginning to support our brand. Our strategy of adding Café Cachita to our brand portfolio is designed to command more shelf space in the espresso category at retail. We appreciate the early success.”
YGYI’s coffee manufacturing division, CLR Roasters, was established in 2001 and is a wholly-owned subsidiary. In May 2014, CLR acquired a coffee plantation and processing facility in Nicaragua, allowing the entity to control coffee production and quality—from field to cup.