“We have always been proud of how near and dear Goya has been among Hispanic consumers and the success we have had among general market consumers. To receive this accolade is a true testament to what Goya means to so many people and to all those who are responsible for making Goya what it is today,” said Rafael Toro, director of public relations at the Jersey City, New Jersey, company.
“The Goya brand is really breaking through in the food category, according to our TotalSocial data platform. Goya’s improvement is related to continued strong performance with positive conversations, both online and offline, as well as more offline conversation among non-Hispanic consumers, including the most influential consumers who seem to have discovered the brand recently,” said Ed Keller, CEO of Engagement Labs.
The company celebrates diversity and authenticity; a community of passionate people making a difference through food and giving back to all those who have supported the company for more than 83 years. Through Goya Gives, the company’s charitable arm, the company supports nearly 300 organizations endeavors, programs, scholarships and events that promote culture and benefit overall community wellness.
Founded in 1936, the company manufactures, packages and distributes more than 2,500 food products from Spain, the Caribbean, Mexico, Central and South America.
TotalSocial is a data and analytics platform that provides brands with insights, improved marketing ROI and strategies to grow revenue. The awards are based on the company’s proprietary TotalSocial data and analytics, which continuously measures the online and offline social metrics that are proven drivers of business performance.