Last updated on August 25th, 2022 at 09:54 am
Safeway is the first major retailer in the U.S. to offer the line of iced teas and waters, which are infused with 20mg of active hemp extract.
Albertsons Cos. LLC, the parent of Safeway, has more than 2,200 stores nationwide.
“We are extremely excited to be associated with the Safeway brand and appreciate their confidence in us and their desire to align with a trusted brand and product such as Oki,” Jim Bailey, president and CEO of Phivida, said. “Our clear differentiator was the quality of our product and the mutual respect for the high QA/QC standards we both uphold. Our team is committed to working closely with Safeway to launch the Oki brand to ensure we have a holistic marketing approach.”
All eight flavors of Oki will be sold in Safeway Colorado locations beginning in April. The products will be stocked in the specialty drinks aisle.
The initial product shipment includes approximately 2,500 cases, or 30,000 units, with a new production run of Oki beverages currently underway to support the expected demand. Additional retail distribution of the Oki product line is expected to launch in approximately 900 other outlets in early in the second quarter of 2019.
Oki beverages are now infused with 20 mg of active hemp extract per bottle and come in two different formulations: iced teas and flavor-infused water, each ranging in four different 16oz flavors. All products contain non-GMO, natural and organic ingredients and are plant-based and vegan-friendly, and packaged in recyclable glass containers.
“We are thrilled to have the opportunity to work with Safeway in Denver and the surrounding areas in launching our full line of Oki active hemp infused waters and teas,” said Doug Campbell, chief commercial officer at Phivida. “We are at the forefront of this new and exciting category, and with this partnership, we will be reaching consumers in 103 stores across the state of Colorado.”
The Oki line of beverages currently is only sold in the U.S.
Phivida Holdings is headquartered in Vancouver, B.C., with operations in San Diego, California. Phivida is a premium functional food and beverage company focused on whole plant nutrition and natural ingredients that help best maintain overall health and balance in the human body. The company infuses organic active hemp extract into a variety of premium beverages and clinical products.