Portland, Oregon-based Eastside Distilling, which makes Redneck Riviera Whiskey, announced its authorization agreement with Meijer on March 22.
“We are very excited to be working with Meijer, one of the preeminent Midwest grocers. We started with an early feature in March in 100 selected stores, with distribution in all stores—totaling approximately 200—will follow in the coming months,” says Robert Manfredonia, president of Eastside Distilling. “We greatly appreciate their commitment to Redneck Riviera Whiskey and to have it available in all stores.”
Redneck Riviera Whiskey is a joint collaboration between Eastside and John Rich, half of the award-winning country music duo Big & Rich. The Original Redneck Riviera Whiskey and the Granny Rich Reserve were crafted by the distilling team at Eastside. The team developed what Eastside and John Rich believe is a superb reserve whiskey that meets even the lofty standards of Granny Rich.
Launched in February 2018, the original Redneck Riviera Whiskey is now distributed in Texas, California, Louisiana, Alabama, Georgia, Mississippi, Florida, North Carolina, South Carolina, North Dakota, South Dakota, Oregon, Tennessee, Oklahoma, Nebraska, Kentucky, Missouri, Washington, Iowa, Minnesota, Wisconsin, Alaska, Illinois, Michigan, Kansas, Colorado, Nevada, Arizona, Indiana, Maryland, The District of Columbia, New York, New Jersey, Massachusetts, Rhode Island, Vermont, New Hampshire, Maine, Arkansas and Ohio.
Eastside Distilling, Inc. has been producing craft spirits in Portland, Oregon, since 2008. The company’s product lineup includes Redneck Riviera Whiskey, Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a line of fruit-infused spirits. Eastside Distilling is majority owner of Big Bottom Distilling, makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey and the Redneck Riviera Whiskey Co.