Hansen is scheduled to speak June 11 at the breakfast general session. The convention and expo is at the McCormick Place Convention Center.
Hansen is the author of the Wall Street Journal bestseller “Great at Work,” based on his study of 5,000 employees, showing how top performers do less, work better and achieve more. All attendees at the general session will receive a copy of his book.
Hansen also co-authored the bestseller “Great By Choice,” with Jim Collins, on how businesses can thrive in uncertainty. He also is the author of the acclaimed book “Collaboration,” describing how managers can overcome silos in a company and create real value from working across the organization.
“Rarely have we had a chance to interact so directly with someone with the business and management insights that Morten brings,” said Greg Corrigan, senior director of produce and floral, Raley’s Family of Fine Stores, and United Fresh 2019 Convention Committee chairman.
Hansen is a professor of management at the University of California, Berkeley. He has a Ph.D. from Stanford Business School, where he was a Fulbright scholar. He is a former professor at Harvard University and was a senior manager at the Boston Consulting Group, where he advised corporate clients worldwide.
“United Fresh is seeking questions from industry members that they would like Hansen to specifically address for the produce industry,” said United Fresh President and CEO Tom Stenzel. “I can’t wait for his address and interaction with our members!”
To join Hansen for his keynote address, attendees of the expo must have an All Access Package for the United Fresh 2019 Convention & Expo. Attendees will enjoy three days of networking, B2B partner meetings, education and energy.