The Produce for Better Health Foundation (PBH) has announced the lineup for its 2019 Consumer Connection program in April.
PBH is a nonprofit organization whose mission is to improve Americans’ health and happiness by eating more fruits and vegetables.
Speakers for Consumer Connection include Keynote Phil Hanson, multimedia artist and transformative innovator; Dr. Olajide Williams, founder, Hip Hop Public Health; Allison Kuhn, MS, RDN, LD, director of retail nutrition, Kroger Health; and Colleen McClellan of Datassential, who will share PBH’s latest insights into what motivates consumers to increase their intake of fruits and vegetables.
Scheduled for April 22-25 in Scottsdale, Arizona, Consumer Connection is the only conference that convenes top-tier consumer influencers in foodservice and retail, as well as health and wellness, with produce industry leaders around the shared goal of increasing consumers’ collective fruit and vegetable consumption.
“Each day is energized by inspiring and informative educational sessions that deliver proven and actionable insights, as well as meaningful 1:1 networking to build long-lasting partnerships with new influential experts,” said Sharese Roper, events and education manager at PBH. “And, we enjoy delicious, plant-forward cuisine to demonstrate innovative culinary trends that will delight many palates, including those Millennial and Gen Z consumers.”
“Many have heard of the national health campaign, 5-A-Day, and more recently, More Matters, as the call-to-action to help consumers eat more fruits and vegetables for better health,” said PBH President and CEO Wendy Reinhardt Kapsak, MS, RDN. “Now, given the changing ways consumers interact with their food at various points throughout the day, whether it’s ordering online, searching recipes or selecting convenient grab-and-go options, we recognize that moving the consumption needle requires more than just scientific or health-focused facts.”
“Through its social channels, PBH reaches more than one million consumers each day. The time is now for this organization to lead a movement that inspires the entire produce supply chain to unite and collaborate to achieve the common goal of increasing America’s collective fruit and vegetable consumption, and create happier, healthier lives,” Reinhardt Kapsak said. “If you’re a leader in the produce industry, don’t miss this year’s Consumer Connection—this is a must-attend event for anyone interested in connecting their brand with Gen Z and Millennial consumers.”
PBH Foundation, a nonprofit 501(c)(3), is the only national organization dedicated to increasing consumption of fruits and vegetables in all forms.