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Amazon Says It Has Lowered Prices At Whole Foods Market Again

Whole Foods Market produce

Amazon and Austin, Texas-based Whole Foods Market say they are cutting prices for the third time beginning Wednesday (April 3), offering new lower prices on produce for all customers and expanded Prime benefits with more weekly deals on products across departments.

“Whole Foods Market continues to maintain the high quality standards that we’ve championed for nearly 40 years and, with Amazon, we will lower more prices in the future, building on the positive momentum from previous price investments,” said John Mackey, Whole Foods Market co-founder and CEO. “The standards for how our products are sourced, grown and produced are powerful and set Whole Foods Market apart from the competition. We will continue to focus on both lowering prices and bringing customers the quality they trust and the innovative assortment they expect from our brand.”

The companies say the new low prices will be emphasized in produce, including greens, tomatoes, tropical fruits and other items. Examples of these new lower prices include large yellow mangoes, $1 each; mixed-medley cherry tomatoes $3.49 for 12 oz. and organic bunched rainbow chard for $1.99.

Prices will be reduced by an average of 20 percent on select items throughout the store.

In addition to new lower prices for all shoppers, Amazon says Prime members will get double the number of deals and deeper discounts over the next few months.

Examples of exclusive Prime member deals in April that will rotate on a weekly basis include:

  • Organic asparagus: $2.99/lb., save $2;
  • Organic strawberries: $2.99/lb., save $2;
  • Sumo Citrus: $2.49/lb., save $1.50;
  • Whole chicken: $1.79/lb., save 40 percent or more;
  • Spiral sliced ham: $3.99/lb., save 33 percent or more;
  • Animal welfare-rated, bone-in pork loin chops: $4.99/lb., save at least $2;
  • Fresh, sustainable wild-caught halibut fillet: $16.99/lb., save at least 35 percent;
  • 35 percent off all Justin’s brand products;
  • $20 off Vega One Organic Shakes (24.3-26.9 oz. sizes only);
  • 40 percent off all Kite Hill plant-based products;
  • 35 percent off all Epic brand products; and 
  • 20 percent off prepared sandwiches and wraps.
  • Prime members also can receive an additional 10 percent off hundreds of sale items throughout the store.

“When Whole Foods Market joined the Amazon family, we set out to make healthy and organic food more accessible. Over the last year, we’ve been working together tirelessly to pass on savings to customers,” said Jeff Wilke, CEO of Amazon Worldwide Consumer. “Every time a customer walks into a Whole Foods Market, they expect and trust industry-leading quality standards across aisles. And now they will experience that same Whole Foods Market quality with even more savings across departments.”

About the author



An 11-year employee of The Shelby Report who writes for and about food. In previous lives, she worked at a police department in Texas and an amusement park in Arkansas. She also was a newspaper publisher for more than a decade. Not sure which of those qualified her for this job.

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