The Boston Beer Co. Inc., brewers of Samuel Adams beers, has hired Lesya Lysyj as CMO.
Lysyj will join the company in April and will be responsible for overseeing the company’s planning, development and execution of its brand development, marketing and advertising initiatives. She will lead brand management, innovation, digital and social marketing, media, consumer insights and sales support for the full portfolio of the company’s brands.
Lysyj has nearly 30 years of marketing experience in the food and beverage industry. She comes to the company from Welch’s Foods, where she is currently president U.S. (sales and marketing), a position she has held since September 2017. From 2013 to 2015, she served as president North America of Weight Watchers International. She was CMO for Heineken USA, headquartered in New York City, from 2011 to 2013. Prior to that, she held a number of positions with Kraft Foods from 1990 to 2011, including positions as VP marketing, confectionary and EVP of marketing, Cadbury.
Dave Burwick, president and CEO of the company, said, “Lesya’s proven success building brands and leading innovation for several well-known and highly respected brands will make her a great addition to the company’s leadership team. She has the valuable experience we need to ensure our growing portfolio of beer and beyond beer brands and initiatives are well-positioned for growth. We look forward to welcoming her to the team.”
“I am thrilled to be joining The Boston Beer Co. and returning to the beer industry. I have long admired and respected what Jim Koch and his leadership team have accomplished to date building a portfolio of brands and remaining true to brewing the highest quality beer,” said Lysyj. “I look forward to leading the team of exceptional marketing professionals that will develop and execute the company’s marketing strategies.”
The Boston Beer Co. Inc. began in 1984 and today brews more than 60 styles of Samuel Adams beer.
