Dallas, Texas-based marketing agency DMA Solutions, which exclusively serves the fresh produce industry, is celebrating 15 years of service. The company specializes in providing an array of measurable marketing solutions to fresh produce companies throughout the supply chain.
Founder and CEO Dan’l Mackey Almy, who has an extensive background in fresh produce sales, saw the potential for marketing to shape commodities into brands and provide a voice to companies that previously had been beholden to price and availability alone.
“It’s an honor and a privilege to serve this industry and work to shape the existing food narrative,” Almy said. “We believe that when people choose fresh more often, there is a net-positive impact on people, communities and society as a whole. Marketing is the key to reaching the consumer, and ultimately, helping drive demand for fresh fruits and vegetables.”
DMA Solutions says it has worked since its founding to elevate fresh produce companies into trusted, desired brands recognized not only by the trade but also by consumers. In addition, the company hires people from various industries to bring a multitude of perspectives and talents to both the team and the fresh produce industry.
“At the end of the day, we believe that our work changes the face of this industry by educating consumers and influencing how they view fresh food options,” said DMA Solutions VP Megan Zweig. “It is crucial that fresh produce become part of this larger conversation, and for that to happen, marketers must continue to find ways to connect with consumers across multiple touchpoints, both traditional and digital.”
DMA Solutions offers tailored services that include website and logo design, public relations, social media management, copywriting, trade and consumer advertising and more.