McClure’s Pickles wants to make the pickle a snack with its new Lil’ Pickle Snack Packs.
Featuring personal pickles, “picked, pecked, packed and ready to party,” each 2.2oz. package provides an easy way for consumers to enjoy bite-size pickles with McClure’s flavors, including dill, sweet and spicy, and spicy.
The Pickle Snack Packs will be available at major retailers and independent grocers nationwide, with a suggested retail price of $2.79. Shoppers looking for a convenient, grab-and-go snack or items for the lunch box will be able to find the Snack Packs alongside other McClure’s products on a shelf or atop prepared food bars.
McClure’s Pickles produces gourmet pickled goods, condiments and Bloody Mary mixes. Other pickle flavors include garlic dill, spicy dill, sweet and spicy, and bread and butter.
“To capture market share in the on-the-go, quick service retail categories, we introduced these snack packs that not only provide a healthier snacking option for adults, but also for families and children, picnics and large scale events,” said Bob McClure, co-owner of McClure’s Pickles. “Non-GMO Project Verified and shelf stable (like our other items), we have watched this area of our category rapidly grow, and we believe these items will make significant impact in the premium snacking space, delivering quality at an approachable price point for trial by consumers new to the McClure’s brand.”
Detroit-based McClure’s has manufactured, prepared and distributed authentic, gourmet-quality food products since 2006. Preserving the family’s time-tested recipes and exemplifying the brand’s nostalgia and passion for quality food, the McClure family has remained true to tradition.
Founded by brothers Bob and Joe McClure, McClure’s Pickles is a family-owned and operated company currently selling high-quality, all-natural pickles, mixers and premium salty snacks to more than 4,000 national and independent retailers across the United States, Canada, United Kingdom, Australia and New Zealand.
