FoodStory Brands’ Fresh Cravings salsa has increased its distribution by 125 percent in 12 months.
Fresh Cravings refrigerated salsa received numerous new authorizations from prominent grocery stores, including international retailer Walmart Canada.
Fresh Cravings salsa is now available in more than 9,000 fresh produce departments. The salsa is made in the USA and is part of FoodStory Brands, a family-owned Arizona-based company.
Fresh Cravings is available nationwide at Walmart. In March, it gained distribution in Kroger and Kroger-owned chains including Dillons, Fry’s, Smith’s, King Soopers, Ralphs, Fred Meyer, QFC, and Food 4 Less, as the only branded salsa in their produce department.
The brand’s organic salsa line is currently available across all Publix and GreenWise Markets in Florida, and in select Publix supermarkets in Alabama, South Carolina, and Georgia. Fresh Cravings Organic also entered Texas-based retailer, HEB, in March.
In April, the refrigerated salsa hit shelves at ShopRite, a division of Wakefern, along with C&K Market and its two banners Ray’s Food Place and Shop Smart. Beyond traditional retailers, Fresh Cravings also launched with distributors Peirone Produce and Charlie’s Produce, which exponentially increased its availability at independent markets.
The salsa brand remains available at all of the supermarkets in which it launched in 2018: Tops, Acme, Redner’s and Dierbergs.
Retailers continue to authorize Fresh Cravings Salsa due to its ability to drive category-leading consumer repeat rates, the company says. For example, it leads in shopper loyalty at the nation’s largest retailer with a 2+ repeat purchase rate of 41 percent; more than four out of 10 Fresh Cravings consumers make multiple purchases of the brand on an annual basis. This is a higher repeat rate than any competitor, not only in refrigerated or shelf-stable salsa but also among leading brands of guacamole and refrigerated salad dressings, the company added.
When Fresh Cravings Salsa is in a shopper’s basket, the company said it increases the ring by 66 percent versus average retailer baskets, as the shopper is inspired to buy other produce and dairy items. Combined with the demonstrated repeat purchase rate, this salsa not only brings shoppers back to the shelf it also increases overall sales for the retailer, the company said.
“This incredible increase in distribution is a testament to our mission to offer consumers an authentic, fresh-tasting, never-cooked or pasteurized, chilled salsa. Achieving the highest repeat purchase rate means shoppers love our salsa, and now they have even more access to Fresh Cravings,” President of FoodStory Brands Jay Whitney said. “It is our ultimate goal to get people to ‘think outside the jar’ and restore salsa back to what it should be: salsa with a homemade taste that belongs in the produce department.”