Baldor Specialty Foods in the Bronx, New York, is expanding its retail line of Urban Roots Veggie Side Kits. The new kits, which will appear on produce shelves later in April, include a new line of easy-to-prepare veggie noodle sides as well as new cauliflower side dishes. Urban Roots Kits are ready to use out of the package.
The Urban Roots Veggie Noodle kits include Zucchini Pomodoro, Lo Mein and Sweet & Spicy Veggie Noodles. The new Urban Roots Cauliflower Rice Kits include Risotto Style Cauliflower Rice and Thai Curry Cauliflower Rice.
“Besides offering terrific fresh taste, Urban Roots are also highly approachable and home-cook friendly,” says Barry Frish, marketing specialist-culinary development at Baldor. “We use ingredients people are already familiar with, making the kits a great way to incorporate healthy meals into the daily diet without moving away from the norms of day-to-day eating.”
“We’re excited to offer this innovative line of freshly made veggie noodles,” adds Michael Muzyk, president of Baldor. “Veggie noodles are hot right now, and Urban Roots is all about making the kitchen experience efficient, fun and successful.”
The kits are made from scratch daily using premium produce selections. Baldor’s logistical expertise allows for quick turnaround from knife-to-shelf in less than 24 hours.
Beginning as Balducci’s fruit stand in Greenwich Village in 1946, Baldor Specialty Foods is an importers and distributors of fresh produce and specialty foods in the Northeast and Mid-Atlantic regions.