Gregory Hanes of Colorado has been named CEO of the Cattlemen’s Beef Promotion & Research Board (CBB). The appointment is effective June 17.
Hanes currently serves as the chair of the United States Agricultural Export Development Council (USAEDC), a group of 80 commodity trade associations, farmer cooperatives and state regional trade groups from around the country, representing the interests of growers and processors of U.S. agricultural products.
In addition to a master’s degree in international management from the Thunderbird School of Management at Arizona State University, Hanes also holds a B.A. in economics from Colorado College.
“Knowledge of beef producers and the overall beef industry is a must in this role,” said Chuck Coffey, CBB chairman from Davis, Oklahoma. “Greg is well-regarded—both here in the U.S. and abroad—for his background and understanding of promoting beef and building industry relationships.”
Hanes comes to Centennial, Colorado-based CBB from the U.S. Meat Export Federation (USMEF) in Denver, where he most recently was VP of international marketing programs, and he led the marketing team through global strategic planning processes. Hanes also served as the USMEF liaison to the beef industry and worked closely with a variety of national and state beef organizations.
From 2006-09, he was the director of the USMEF’s Tokyo-based office, where he was responsible for all activities occurring in Japan. During his time as the USMEF Japan director, Hanes lived in Japan for nearly 11 years.
The CBB works closely with the USDA, state beef councils, contractors, beef industry leaders and farmers and ranchers.
“Greg is extremely talented with a diversified skillset,” Coffey said. “He already has knowledge of the Beef Checkoff, and he’s an outstanding public speaker who clearly articulates his message, has a great work ethic and is a team builder at all levels. Most importantly, he is passionate about the beef industry. The Cattlemen’s Beef Board is elated to have him as part of the team.”