Market research firm BrandSpark International has revealed the winners of the 2019 BrandSpark Most Trusted Awards.
The winners are the result of a nationwide survey of consumer trust in the U.S., compiling opinions and insight from more than 12,800 Americans. Voters provided 61,000 opinions to identify which brands Americans trust most in 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones.
Now in its 6th year, the research-based awards program determines winners exclusively by the unaided responses of shoppers. Winning brands can be identified by the purple BrandSpark Most Trusted Awards (BMTA) seal.
“With just one in two shoppers loyal to recognizable name brands, marketers must remind shoppers of the trust and value of their brand in order to retain that loyalty,” said Robert Levy, president and CEO of BrandSpark International. “The Most Trusted Award seal allows brands to clearly communicate the significant trust and connection they have fostered with shoppers over time.”
A poll of an independent panel of American shoppers showed that the BrandSpark Most Trusted seal positively impacts purchases in categories as diverse as beauty, household care, over-the-counter health, appliances & home goods, and services. The independent panel also revealed that if consumers saw the BMTA logo tied to a brand they had not purchased before, seven in ten would be encouraged to try it.
When the BMTA logo was featured next to winning brands on a popular shopping app in a real-market test, the logo increased purchase conversion by an average of 6-15 percent.
“In addition to many new categories, this is the first year that parents have been specifically surveyed about the Baby and Kids brands they trust the most, creating a valuable new resource for parents,” said Adam Bellisario, program director of the BrandSpark Most Trusted Awards.
“In order to establish trust, the top brands repeatedly meet consumer expectations with great product and service experiences. The best of these brands are able to build on that foundation of trust and create meaningful innovation while maintaining strong value and consistent quality,” Levy said. “Reinforcing consumer trust is especially critical today, when consumers have more choices available than ever before.”
Leading brands such as Eggland’s Best use the BMTA seal in their PR and marketing campaigns.
“Eggland’s Best is very proud to be recognized as America’s Most Trusted egg brand—for five years in a row! We let consumers know by including the BrandSpark Most Trusted purple logo on millions of our egg cartons nationally,” said David Holdsworth, VP of marketing at Eggland’s Best.
BrandSpark Most Trusted Awards 2019 winners:
Food
CATEGORY WINNER
Artisan Flatbread Stone Fire
Eggs Eggland’s Best
Food Bags Ziploc
Food Containers Rubbermaid
Frozen Fish Gorton’s Seafood
Jerky Jack Link’s
Plastic Food Wrap Glad
Private Label Food Brand Great Value (Walmart)
Vegetable-based Buttery Spread Country Crock
Health & Beauty
Anti-Aging Skin Care Olay
Anti-Dandruff Shampoo Head & Shoulders
Back Pain Relief Aleve
Denture Adhesive Fixodent
Denture Cleanser Polident
Dry Lip Relief ChapStick
Eczema Relief Aveeno
Hair Regrowth Rogaine
Hair Removal Nair
Joint Care Supplement Osteo Bi-Flex
Laxative MiraLAX
Liners/Pads Always
Lip Color Revlon
Men’s Shaving Gillette
Men’s Skin Care Dove Men+Care
Micellar water Garnier
Nasal Spray Flonase
Natural Cosmetics Burt’s Bees
Natural Skin Care Aveeno
Pregnancy Test First Response
Probiotic Supplement Culturelle
Scar & Stretchmark Reduction Mederma
Tampons Tampax
Teeth Whitening Crest
Woman’s Hair Color Clairol | L’Oréal (tie)
Women’s Shaving Gillette
Yeast Infection Medication Monistat
Baby & Kids (Voted By Parents)
Baby Bottle Dr. Brown’s
Baby Eczema Relief Aveeno
Baby Food (Puree) Gerber
Baby Formula Enfamil
Baby Laundry Detergent Dreft
Baby Lotion Johnson’s Baby
Baby Monitor Motorola | V Tech (tie)
Baby Wash/Shampoo Johnson’s Baby
Breast Pump Medela
Car Seat Graco
Children’s Thermometer Braun
Children’s Toothpaste Crest
Children’s Vitamin Flintstones
Diaper Rash Cream Desitin
Diapers Pampers
Natural Baby Care Products The Honest Company
Nursing Pad Lansinoh
Stroller Graco
Training Pants Huggies Pull Ups
Home Goods
Air Purifier Dyson | Honeywell (tie)
Bakeware Pyrex
Barbecue/Grill Weber
Blender Ninja
Blood Pressure Monitor Omron
Blood Sugar Monitor OneTouch
Camera Canon
Cookware Calphalon
Dehumidifier Frigidaire
Dishwasher Whirlpool
Furnace Air Filter Filtrete
Humidifier Vicks
Kitchen Knives Zwilling J.A. Henckels
Laptop HP
Lawn Mower John Deere
Mattress in a box Casper | Sealy | Serta (tie)
Microwave Oven GE
Oven/Range GE
Power tools DeWalt
Printer HP
Refrigerator Whirlpool
Single Serve Coffee Maker Keurig
Smart Television Samsung
Smart Thermostat Nest
Vacuum Shark
Washer/Dryer Maytag | Whirlpool (tie)
Household
Bath & Shower Cleaner Scrubbing Bubbles
Bathroom Tissue Charmin
Cat Litter Purina
Dishwasher Detergent Cascade
Drain Cleaner Drano
Dryer Sheets Bounce
Fabric Softener Downy
Flea & Tick Prevention Bayer | Frontline (tie)
Floor Cleaner Swiffer
Glass Cleaner Windex
Insect Control Raid
Insect Repellant OFF!
Laundry Detergent Tide
Laundry Detergent for Delicate Fabrics Woolite
Laundry Detergent for Sensitive Skin Tide
Laundry Stain Remover Shout
Multi-purpose Cleaner Lysol
Paint Behr
Shoe/Boot Polish Kiwi
Toilet Bowl Cleaner Lysol
Wood Surface Care Pledge
Services
Auto Insurance State Farm
Car Rentals Enterprise
Courier Service Fedex | UPS (tie)
Gas Station Shell
Home Alarm Service ADT
Home Insurance State Farm
Internet Service Comcast | Spectrum (tie)
Life Insurance MetLife | State Farm (tie)
Mobile Telecom Service Verizon
Online Automobile Classifieds Auto Trader
Online Event Ticket Sales Ticketmaster
Online Flight Booking Expedia
Online Health Information Web MD
Online Hotel Booking Expedia
Real Estate Services RE/MAX
Weight Loss Program Weight Watchers
How winners are determined
More than 12,800 American shoppers determined the BrandSpark Most Trusted Awards winners for 2019 through their unaided responses for categories in which they shop. The results are ranked based on the greatest volume of mentions and ties are declared if the margin of victory is within two percent. BrandSpark also gathers insights regarding the drivers of trust and brand trust dynamics across the categories studied, along with tens of thousands of consumer testimonials.
Founded in 2001, BrandSpark International combines real-world consumer insight with marketing credentials and services.
