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Pilot Successful, Raley’s Implements Itasca Magic Computer Ordering

Itasca Magic

Raley’s is implementing Itasca Magic computer generated ordering and inventory optimization in all of its 129 locations.

After a successful pilot run for Magic, Raley’s will roll out the and industry-standard DSD receiving service to its remaining stores.

Itasca Magic is a computer-generated order and inventory management system that optimizes inventory. The system forecasts consumer demand along with sales and uses sophisticated algorithms to order the right quantity of the right products. Magic is a field-proven software solution that optimizes the replenishment and management of store-level inventory for all departments.

“Better management of inventory is of critical importance, providing better accuracy, less out-of-stocks and higher quality products,” Raley’s COO Kevin Konkel said. “Since implementing Itasca Magic, we have seen significant improvements in on-shelf availability resulting in same-store sales increases and reductions in overall inventory in our early store implementations. We look forward to getting the Itasca system into the rest of our stores, so we’ll have the products our customers want and more, creating an even better shopping experience.”

Raley's logoRaley’s reports the company has seen a decrease in out-of-stocks, a reduction in excess inventory and, therefore, an increase in sales.

“Raley’s dedication and involvement with the pilot implementation has helped make this project a success on many levels,” Itasca President and CEO Jeff Kennedy said. “Combined with our machine learning technology, we anticipate Raley’s continued success as we expand to more stores and more product categories. We’re proud of our partnership with Raley’s and look forward to serving them many years to come.”

Raley’s is a privately-owned and family-operated grocery company headquartered in West Sacramento, CA.  Raley’s operates 129 stores under five banners: Raley’s, Bel Air Markets, Nob Hill Foods, Food Source, and Market 5-ONE-5.

Itasca Retail Information Systems invents and builds industry-leading solutions for Inventory Management, DSD, Computer Generated Ordering (CGO) and associated data management.

About the author

Renee Sexton

Renee Sexton

Renee is a graduate of the Scripps School of Journalism at Ohio University and worked more than two decades in broadcast and digital journalism before coming over to the print side.

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