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Concepts For IDDBA 19 ‘What’s In Store Live‘ Revealed

What's In Store Live, IDDBA 19

The Madison, Wisconsin-based International Dairy Deli Bakery Association has decided on the lineup of retail concepts for “What’s in Store Live,” the interactive marketplace showcasing innovative merchandising on the show floor of IDDBA 19.

IDDBA’s 2019 Show will be held June 2-4 at the Orlando Orange County Convention Center in Orlando, Florida.

In the cake department, new concepts include new traditions/holiday creation; personalization of treats through mobile devices; building more with less; party in a pinch; and pairing ideas for increasing cake-consumption opportunities.

In the bakery, What’s In Store Live will include The Sweet Shop, showcasing the conjoining of bakery items with indulgent additions; a bakery café featuring a coffee bar and trendy sandwich and quiche concepts; sweet and savory concepts for waffles; make-your-own cookie dough bar; and artisan bread focus including scratch mixing and shaping. Also, there will be live action baking throughout the show hours.

In the deli department, guests will see innovative ways to market lunch options with lunch box sets geared toward both kids and adults; grab-and-go options for customers searching for entertaining ideas and parties; a redesigned soup bar featuring bone broth with custom inclusions; design accents that bring the farmer’s market feel into the deli;  stand-alone, grocerant-type concept named La Trattoria, featuring ready-to-eat, ready-to-warm and all eating options in between; ideas for fresh merchandising of pet meal options; and a back-of-house area dedicated to meal kit prep and space efficiency.

In the cheese shop, What’s In Store Live will feature a focus on cheese as an ingredient; ideas on how to build a cheeseboard, including build to order concepts; cheese occasions, with a focus on the nutritional benefits of cheese; a focus on milk and its varieties, butters, yogurts, and cultured items; and fondue merchandising concepts.

The convenience store segment will include creative grab-and-go snacking options and innovative offerings for ready-to-eat snacking and meal pickup.

This is a popular and industry-recognized experience and fixture at the association’s annual IDDBA show. For the past 30 years, it has been redesigned annually by a cross-section of industry volunteers that ideate concepts, highlighting sponsored products to create representative bakery, cake, cheese, and prepared foods cases.

Previously known as Show and Sell, the program was renamed “What’s in Store Live” this year. This change reflects the association’s efforts to integrate more research and trends data from its annual “What’s in Store” publication.

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Renee Sexton

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