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Krasdale Foods Promotes Lebiak To COO Of Alpha 1 Marketing

Krasdale, Gus Lebiak
Gus Lebiak

Krasdale Foods, a 110-year-old, grocery distribution, merchandising and marketing company headquartered in White Plains, New York, has promoted Gus Lebiak to COO of its affiliate, Alpha 1 Marketing.

Lebiak, who joined the company more than six years ago, will continue to oversee key departments such as advertising, digital services, customer service, community relations, retail operations, marketing, meat and produce, merchandising, as well as retail regulatory compliance and training. In his new role, Lebiak will work on unifying the departments starting with a focus on merging skill sets of employees with various backgrounds and experience levels.

“Gus’ extensive industry background has been a significant asset to our team,” said Thatcher Krasne, CEO and president of Alpha 1 Marketing, Krasdale’s marketing and merchandising division. “He brings a unique perspective from his years working on all sides of the grocery industry and, in his time at Krasdale, has helped to spearhead key programs for both our employees and customers.”

As part of the ongoing strategic plan for the company, Lebiak will continue to focus on implementing new value-added programs to improve overall efficiency and drive brand growth.

“We’re thankful to Gus for his expert leadership of the Alpha 1 Marketing team, which has helped us meet our growth goals,” said Steve Silver, Krasdale president and COO. “With this elevated role, we know that Gus will continue to build and expand the Krasdale brand in both the East Coast and Florida markets, putting us on a path toward another century of success.”

With more than 38 years of grocery industry experience, Lebiak has a diverse skillset that has made him indispensable within many areas of the business. He began his career working in-store at Mayfair Supermarkets before moving to the wholesale side of the business as a category manager at Twin County Grocers.

“I’m tapping into the lessons I’ve learned working in both in-store and wholesale operations to create a cohesive strategy that ultimately benefits all sides of the business,” Lebiak said. “As I step into this new role, my goal is to aid in the consistent, long-term growth of both new and existing markets throughout the East Coast.”

A fully integrated grocery service and supplier, Alpha 1 Marking is one of several companies affiliated with parent company, Krasdale Foods. Others include, Beta II Marketing, Consolidated Supermarket Supply and KoolTemp Foods.

Krasdale is an independent, privately owned grocery distribution, merchandising and marketing services company. For 110 years, Krasdale has supplied independent food markets with all the tools they need to succeed, helping to build and sustain multiple generations of successful enterprises. Krasdale has spread throughout the Northeast and Florida with store banners that include: C-Town, Bravo, Aim, Market Fresh, Shop Smart Food Markets and Stop 1 Food Mart.

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