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Nudge Coffee Butter, Launching In June, Wins Major Award

Nudge Coffee Butter, Tierra Nueva

Last updated on March 25th, 2021 at 07:18 pm

Nudge. Coffee Butter was named Best New Product in the food category at the Specialty Coffee Association Expo.

Nudge. Coffee Butter, in its Brazilian Origin flavor, received the award at the annual Specialty Coffee Expo in Boston, April 12-14. The competition recognizes new products judged on their quality and value to the specialty coffee and tea industry.

The award is the second time Tierra Nueva has received recognition for its coffee technology products; its Coffee Thins in espresso flavor won the Most Innovative Product and the People’s Choice Award at the expo in 2012.

“People are hungry for a new way to enjoy their coffee, and we are absolutely elated that Nudge Coffee Butter captured the attention and taste buds of the judges at the expo,” said David Burke, CEO of Tierra Nueva, based in Miami, Florida. “Produced with our innovative whole bean coffee technology, a serving of Nudge Coffee Butter has 40mg of caffeine, uses 20 whole coffee beans and is free of nuts and chocolate. When it launches in June, Nudge is poised to shake up the $3 billion U.S. nut-butter food category, which has seen little innovation or growth.”

Nudge is produced in partnership with Nutkao USA Inc., a global producer of nut- and cocoa-butter spread. It is expected to open up new coffee-based categories for Nutkao in the U.S. and European Union, according to the company.

“The continued expansion of Tierra Nueva’s proprietary coffee technology processes throughout the U.S. retail market is a key objective in ProspEquity Partners’ and Tierra Nueva’s global strategy to create a new coffee experience that will drive significant consumer demand and solid returns for our business partners,” said Christopher D. Ramonetti, managing partner and CEO of ProspEquity Partners, and Tierra Nueva board chair.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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