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Urban Pie Pizza Co. Introduces Vegetable-Crust Pizza Line

Urban Pie Pizza Co.

Urban Pie Pizza Co. is taking vegetable pizza crust a step further by offering pizzas with crusts made from sweet potatoes, broccoli and cheddar and cauliflower.

The new line supports Urban Pie’s brand promise of unique flavors and thoughtful, premium ingredients catering to consumers seeking meal solutions with healthy nutrition benefits.

Urban Pie is adding Sweet Potato Crust BBQ Chicken, Broccoli Cheddar Crust Bianco and Cauliflower Crust Margherita to its lineup of thin-crust, small-batch craft pizzas. The new flavors will launch in select Midwest retailers this month, with national expansion beginning in July.

Sweet Potato Crust BBQ Chicken features sliced chicken sausage, red onions, mozzarella, yellow cheddar and barbecue sauce. Broccoli Cheddar Crust Bianco is topped with garlic-infused olive oil, fresh sliced mozzarella, provolone, asiago and basil. Cauliflower Crust Margherita includes diced cherry tomatoes, fresh sliced mozzarella, garlic, basil and marinara sauce.

“We originally created Urban Pie to appeal to consumers seeking more excitement in the frozen pizza aisle,” said John Leonardo, senior director of marketing at Urban Pie Pizza Co. “When cauliflower crust pizzas started to hit the shelves, we saw a similar opportunity to liven up the veggie crust world. So, we designed a new line featuring crusts made with different vegetables and paired with our expertly curated toppings, creating a taste sensation second to none.”

The veggie crust pizzas continue Urban Pie’s standard of using cleaner ingredients, including 100 percent real rBST-free cheese; meats raised without antibiotics; and no artificial colors, flavors or preservatives.

Urban Pie has a suggested retail price of $8.99.

Urban Pie Pizza Co. is part of Palermo’s growing family of brands. Palermo’s is the nation’s leading producer of premium private label frozen pizza for the retail and club industries. Celebrating its 55th anniversary in 2019, the family-owned Palermo Villa company was founded in 1964 and is located in Milwaukee, Wisconsin. Every pizza is made by dedicated Pizzaiolos, drawing on the founder’s Italian roots and family recipes to achieve premium quality.



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