International Delight is celebrating Military Appreciation Month with a new limited edition flavor to benefit Pets for Vets. The company also committed a $150,000 donation to Pets for Vets.
International Delight creamer brand launched S’mores, a new limited-edition flavor, which features the Pets for Vets pawprint logo on every bottle. This debuts as part of the brand’s limited-edition, Americana-themed summer collection.
“The opportunity to match veterans with a new companion and give pets in need loving homes struck a chord with us and we knew from our first conversation that we had to get involved,” said Jessica Strouse, senior associate brand manager for International Delight. “We are proud to support the Pets for Vets team with a contribution, and also to have the opportunity to use our beloved brand to raise awareness for their efforts with the addition of their symbol to our latest launch—International Delight S’mores Creamer.”
International Delight values Pets for Vets’ mission to help shelter animals find loving forever homes with veterans. The contribution is anticipated to cover the cost of a number of initiatives, including 30 veteran and pet matches, continued education for Pets for Vets trainers and medicine and preventative supplies for matches.
Pets for Vets uses the powerful bond between humans and animals to help both by pairing them together.
“We’re incredibly thankful for this support that will help us reach more veterans and shelter animals than ever before, and we’re thrilled this partnership goes beyond just a contribution thanks to International Delight’s dedication to raising awareness of our efforts,” said Clarissa Black, founder of Pets for Vets. “Since we began in 2009, we’ve been fortunate to do a lot of great work and working with International Delight will help us do even more.”
International Delight S’mores Creamer combines the chocolate, graham cracker and marshmallow flavors.
The full Americana-themed collection is available in grocery and mass-market retailers nationwide; SRP $3.79.
International Delight is made by Danone North America, a Certified B Corporation business unit of Danone that operates in the U.S. from headquarter offices in White Plains, New York, and Broomfield, Colorado. Danone North America was formed as a Public Benefit Corporation in 2017. Its lines include dairy- and plant-based products, coffee creamers and beverages. Its portfolio of brands includes Activia, DanActive, Danimals, Dannon, Danonino, Horizon Organic, International Delight, Light & Fit, Oikos, Silk, So Delicious Dairy Free, STōK, Two Good, Vega, Wallaby Organic and YoCrunch.
