Aryzta is launching Mette Munk-branded Danish pastries into the U.S./Canadian marketplace. This authentic pastry line is made at Aryzta’s bakery in Odense, Denmark, and is available for retail, convenience and foodservice customers.
Mette Munk Danish pastries are made with real fruit, free-range eggs, certified sustainable palm oil, real bourbon vanilla and pure maple syrup. A wide variety of the new pastries will be available to serve customer needs, from traditional favorites to exotic flavors.
Aryzta teams in the U.S. and Canada will be working in partnership with the company’s customers to introduce the Mette Munk pastry line across multiple channels.
“Our customers are striving to trade up their consumers to premium, authentic foods that deliver on a global taste experience. The quality and authenticity of Mette Munk aligns extremely well with marketplace insights and trends,” said Kevin Lake, VP of marketing strategy for Aryzta North America.
“We are excited about our Mette Munk Danish pastries because of their rich culture and quality ingredients sourced from all over the world. We keep it simple by only using real, premium ingredients to create the ‘made-from-scratch’ appeal that consumers crave,” said Daniele Bianchini, director of foodservice marketing for Aryzta. “Combined with our craftsmanship and the fact that we bake our pastries with the utmost passion—that’s what you taste.”
Mette Munk is built on traditions dating back to the 11th-century Monk’s Milling. Mette Munk combines the centuries-old Danish pastry tradition with one of the world’s most advanced and state-of-the-art bakeries.
Aryzta is a global company with a leadership position in specialty frozen bakery. Its North American headquarters is in San Leandro, California.