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Brookshire Brothers Benefiting From Profitect’s Prescriptive Analytics

Brookshire, Profitect

Brookshire Brothers says Profitect’s Prescriptive Analytics has helped the retailer optimize efficiency, improve sales and reduce shrink.

Brookshire Brothers will be presenting on the business benefits the grocer has achieved with Profitect at the RILA Asset Protection Conference in Denver on May 6.

A Profitect customer since 2014, Brookshire Brothers leverages Profitect’s Sales and Exception Based Reporting (EBR) module to reduce fraud, improve compliance, optimize pricing, drive basket analysis, and improve associate efficiency,  and customer satisfaction.

In speaking session at RILA AP, Brookshire Brothers VP of Asset Protection Brian Lair will discuss how the asset protection department joined forces with their operations and finance partners to drive an in-store culture of ownership around fraud and shrink reduction. Lair will detail how leveraging prescriptive analytics, they’ve uncovered creative fraud schemes that would have otherwise gone undetected, identified training opportunities to reduce process errors, and found ways to increase associates’ productivity.

Brookshire Brothers is using Profitect’s prescriptive analytics to crack tough-to-solve cases involving markdown abuse, post voids, and other criminal activity by associates and external subjects, including ORC rings. The tool is empowering employees to uncover new ways its stores’ profitability is being impacted.

“Brookshire Brothers is a great example of a customer who continues to benefit from our prescriptive analytics in new and innovative ways,” said Guy Yehiav, CEO of Profitect. “We appreciate Brookshire Brothers’ partnership and their enthusiasm for promoting the value our solution has delivered to the organization. I look forward to joining Brian on stage at RILA AP and discussing how fewer reports and more actions can empower employees at the edge to deliver stellar results.”

Using this prescriptive analytics vs a standard EBR approach, Brookshire Brothers was able to identify:
• Employee loyalty abuse
• Excessive markdowns of merchandise
• Vendor coupon fraud
• Fictitious refunds
• Cashiers with excessive void activity
• Low performing department sales per customer
• Excessive credit card use daily
• Fraudulent credit cards being used to purchase fuel
• Training sales activity

“As an organization, we realized we needed to take our Asset Protection department in a new direction, and in order to do so, we needed a tool to bring information to us instead of having to manually search for issues,” said Lair. “We chose Profitect’s prescriptive analytics for this purpose. The information they deliver is now provided to us in the form of an opportunity. This allows us to easily search and react to multiple potential internal issues, increase productivity, and identify any possible training concerns. We look forward to presenting the benefits this important partnership has yielded at the RILA AP conference.”

The RILA AP conference is being held at the Gaylord Rockies in Denver, Colorado, May 5-8.

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