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Home Chef Testing Three New Meal Kits In Midwest Kroger Stores

Home Chef Retail Meal Kits

Already carried in more than 900 Kroger-owned stores nationwide, Home Chef is testing three new meal kit formats in select Kroger stores in the Midwest.

The new options are: Home Chef Oven-Ready meals; Home Chef Heat & Eat meals (its first fully-cooked, ready-to-heat meals); and Home Chef Lunch Kits.

“Our customers’ dinnertime needs are constantly evolving,” said Pat Vihtelic, founder and CEO of Home Chef. “We’re thrilled to meet more of their needs with high-quality meal options that consider different lifestyles and levels of preparation and cooking times.”

Home Chef’s new meal kits first will be available at select Mariano’s locations in Illinois and Kroger stores in Ohio starting this month. The Cincinnati, Ohio-based grocer anticipates rolling out the new kits to additional markets in 2019.

“Our new meal solutions provide additional flexibility for families and individuals who want to get a delicious meal on the table whether they have time to cook one of our meal kits from scratch or need something that can be prepared more quickly,” Vihtelic said.

Home Chef Oven-Ready meals feature fresh, ready-to-cook ingredients packed in an oven-safe tin to make meal prep and cleanup quick and effortless. Oven-Ready meals are designed to serve two people and are priced from $8.50 per serving. There will be six complete meals available in-store and the menu will rotate with new recipes introduced every month.

Home Chef Heat & Eat meals are fully-cooked, ready-to-heat meals, proteins and sides that can be prepared in as little as five minutes. Heat & Eat meals are Home Chef’s first foray into fully-cooked, ready-to-heat products. Shoppers can choose complete meals or purchase proteins and side dishes separately to mix and match. The complete meals are priced from $6.50 per serving.

Home Chef Lunch Kits include salads, grain bowls, sandwiches and more with fully cooked proteins and can be prepared at home or at the office. The lunch kits are priced from $6 per serving and recipes rotate weekly.

Home Chef is one of the largest meal kit delivery companies in the U.S., with more than 3.5 million meals delivered each month.  Home Chef is a subsidiary of The Kroger Co.

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