Reddi-wip has moved into the coffee creamer category with a Barista line of cream-based products that include Nitro Creamer and Sweet Foam.
The new product gives consumers a coffeehouse experience any time of day, without the coffee shop lines or prices.
“Given the continued strength of coffee sales and the fact that many consumers already use our regular Reddi-wip in their coffee, we saw an exciting opportunity to bring a cream-based innovation to market that would better replicate popular coffee drinks and the coffeehouse experience but in the convenience of home or work,” said Ryan Clark, president of the refrigerated and frozen division at Chicago-based Conagra Brands.
Reddi-wip Nitro Creamer can be used in place of traditional coffee creamer. The creamer can be used in both cold and hot coffee beverages as well as non-coffee beverages like root beer or orange soda for a root beer float or orange dreamsicle-type taste.
Reddi-wip Sweet Foam can be used along with Nitro Creamer or other traditional coffee creamers. Sweet Foam adds a slightly sweet finish but the foam settles on top of the beverage as opposed to dispersing throughout like Nitro Creamer or other creamers. When used in conjunction with another creamer, Sweet Foam can be used for lattes, caramel macchiatos and more.
The Reddi-wip Barista Series is dairy-based, not oil-based. Nitro Creamer and Sweet Foam are gluten-free, contain real sugar and no artificial sweeteners, flavors or preservatives. Both varieties are made with only six ingredients.
Nitro Creamer contains 40 calories per serving while Sweet Foam contains 45 calories per serving.
The Reddi-wip Barista series began shipping to retailers in May and will be available nationally in the coming months. The suggested retail price is $3.99 for a six-ounce can.
The Nitro Creamer and Sweet Foam products have a distinctive taste that is different than regular Reddi-wip whipped topping but both deliver dairy sweetness and notes of vanilla.