Category News Dairy Frozen Marketing Midwest

Tara Larson Joins JOH As Great Lakes Region Account Manager

Tara Larson
Tara Larson

Tara Larson has been hired as an account manager at JOH Great Lakes Team.

Larson joins JOH with years of experience in the frozen and dairy categories. Larson previously worked for Supervalu/UNFI and Target.

“Tara is a great addition to our team as we continue to grow in this region,” said Greg Reed, regional director, JOH Great Lakes. “She brings a wealth of knowledge, professionalism and energy to JOH. We are proud to welcome her to the team.”

Larson will be working in the JOH Minneapolis office and reporting to Reed.

JOH was founded in 1956 by Harry O’Hare Sr. as a Boston, Massachusetts-based food broker. JOH has become one of the strongest brokers and full-service sales and marketing companies in the country with 17 offices and strategic partnerships across the United States. JOH currently has more than 500 employees and represents clients across all categories.

The JOH team works with national and regional clients to review strategies and provide solutions for fresh and perishable foods. Its goal is to drive sales for clients while delivering service to customers. JOH has relationships with specialty natural retailers, alternate channel, club, drug, e-commerce, grocery and mass retailers across the United States.

JOH offers services in bakery, confection, frozen, dairy, deli, ethnic, floral, general merchandise, grocery, health, beauty, personal care, meat, natural, organic, private label, produce, seafood, and specialty categories.

JOH’s 17 regional offices are strategically located near the headquarters of major customers with primary coverage in the Northeast, Mid-Atlantic, Great Lakes and Midwest. JOH’s On-Shelf Marketing Group offers primary coverage nationwide including major retailers such as Walmart and Kroger. The company has five regional broker partners: HS&R Sales and Marketing Solutions, JOH, Mancini Sales and Marketing, Schraad and Associates and SellEthics Marketing Group. JOH offers consulting services in account management, category management, headquarter sales, retail services and marketing.

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