Gelson’s Markets is encouraging local product creators to participate in its Local Discoveries inaugural pitch in June.
The Local Discoveries entrepreneurial event will take place at Gelson’s distribution center in Santa Fe Springs on June 6.
About 60 local contenders will each be given 25 minutes to pitch their products to senior Gelson’s buyers from 8 a.m.-2 p.m. Applicants should be prepared to explain what distinguishes the product, including any attributes like local, organic, gluten-free, vegan, etc. In addition to helping selected products reach consumers through coveted shelf space in 27 Southern California stores, Gelson’s will also actively promote the winners in-store, online and through local media.
Potential entrants must register by June 1 by clicking here.
“We’ve always prided ourselves on our dedication to find new products, concepts and trends, and this live pitch event offers a more visible, exciting in-person opportunity for new and smaller brands to establish a foothold in the Southern California market, which can be a real springboard to success,” said John Bagan, Gelson’s chief merchandising officer.
After recent recognition in a survey conducted by Consumer Reports as the fourth-ranked grocery brand in the U.S. and No. 1 in the West, Gelson’s will celebrate the creative spirit of its founders with the launch of Local Discoveries. Casting the net wide to local innovators within 50 miles of a Gelson’s store, which spans Los Angeles, Orange, San Diego, Ventura, Santa Barbara and San Bernardino counties, this inaugural event will serve as a platform to pitch new and promising products to be sold in Gelson’s.
Gelson’s says it has been proud to help launch numerous brands in Southern California, including BJ’s Brewhouse Beer, Califia Farms, Coolhaus Ice Cream, Health-Ade Kombucha, Intelligentsia Coffee and Jeni’s Ice Cream, among others.
Nearly seven decades ago, brothers Bernie and Eugene Gelson brought innovation to the grocery business with their first store in Burbank, California.